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The My Hip Hop Culture movement embraces the fact that we take care of our own: household, children, community, state, country, and people. We protect and respect our women. We engage in humanitarian crisis relief efforts.
We fight for human rights by partnering with groups like Amnesty International.

From the Encyclopedia Britannica:
“Although widely considered a synonym for rap music, the term hip-hop refers to a complex culture comprising
four elements: deejaying, or “turntabling”; rapping, also known as “MCing” or “rhyming”; graffiti painting, also
known as “graf” or “writing”; and “B-boying,” which encompasses hip-hop dance, style, and attitude, along with the
sort of virile body language that philosopher Cornel West described as “postural semantics.” (A fifth element,
“knowledge of self/consciousness,” is sometimes added to the list of hip-hop elements, particularly by socially
conscious hip-hop artists and scholars.) Hip-hop originated in the predominantly African American economically
depressed South Bronx section of New York City in the late 1970s. As the hip-hop movement began at society’s
margins, its origins are shrouded in myth, enigma, and obfuscation.”

Tate, Greg and Light, Alan. “hip-hop”. Encyclopedia Britannica, 19 Feb. 2021, Accessed 20 August 2022.

O’ How it has evolved!

At times, representing the best that our community stands for, it reaches all age groups and permeates the
very foundation of success, ambition, and potential for greatness.

Our movement echoes this and uses the Hip Hop Community as a means to provide positive change. Sharing proceeds from apparel sales and events, we are proud to partner with the many and varied programs of RSOBA in promoting all that is great about My Hip Hop Culture.

Our Mission:
Love of our Family
Respect for Women
Respect for Seniors
Responsibility for our Children
Pride in our Neighborhood, City, and Country
Protecting our Planet
Our ultimate belief in Human Rights

Why Us? Why Now?
It is time to stand up for our own!
For far too long our communities have relied on others for assistance.
Yet we are more than capable of looking after ourselves.
We are ready, willing, and able to support ourselves.
Our abilities are limitless, only needing to be channeled to ensure future community success.
We believe in helping mankind and have created My Hip Hop Culture to fund our goals.
We need the leaders in the hip hop community to come together for the greater good and support this
campaign and to join with us to create unique and inspiring merchandising lines.
Join us and Create a groundswell of enthusiasm!
Contribute to our programs and initiatives.
Show your support with branded apparel.
A percentage of ALL our revenue will be used to make a positive difference in our world.